What is SEO ?

 

SEO is the process of optimizing a website to get higher ranking in (SERP) Search Engine Result Pages.

 

SEO Purpose : 

  • Increase Website Visitor ( Traffic ) .
  • Get Ranking in Search Engine Result Pages (SERP) .
  • Improve Ranking in Search Engine Result Pages .

 

Importance of SEO

 

If you have a website , Blog or Online stores.SEO can help your business to grow and meet the objective of the business. SEO is essential because User trust Search engines like google,yahoo and there are other search engines also .If your keyword appearing on top position which user his searching then it increases the trust of user on your website.

 

What is on page SEO?

On-page SEO refers all activities performed within the website in order to improve its  ranking on Search engine result page SERPs.

Benefits of On Page SEO

  • Increase Organic traffic on website
  • Increase site usability
  • Brand Awareness
  • Improve CTR
  • Improve Page Speed
  • Inexpensive and Powerful Marketing
  • Time saving

 

          15 Best on page SEO Techniques for Higher rankings 
  • 1.Page Title - Page title should be under 65 characters including space.It should include main focus keywords.
  • 2.Meta Description - The Meta description length should  be  155 to 166 characters including spaces.And main keyword should be included in description.
  • 3.Meta Keywords - Keyword should be in 3 to 4 words. Meta keyword should be relevant to the web page content.
  • 4.Content- Quality content is very important in SEO .A good quality content should be use in website or blog.
  • 5.Use  H1,H2 and H3 heading in our Page.
  • 6.Use target keyword included in your 100 words of your Paragraphs.
  • 7.Use LSI (Latent Semantic Indexing ) keyword in your Paragraphs.
  • 8.Use Alt tag for every image because Alt tag describe the image .This will help the search engine understand what the image is about.Use target keyword in Alt tag.
  • Optimize the size of image the image with the smaller size is better and always use the original image.
  • Filename should be descriptive and don't just name the image2.jpg but try to use descriptive filenames for  Example 'on-page-seo.jpg' .
  • 9.Url Optimization is very important URL should be less then 255 characters and use hypens to separate the different parts and include main keyword.
  • Url should be SEO friendly URL should be short,descriptive and it include target keyword. this are Example of 

           Good URL -  https://www.digitalrony.blogspot.com/seo-tools
            Bad URL  -  https://www.digitalrony.blogspot.com/p?165 

  • 10.Minimum two Internal Links and External Links should be included in your Paragraphs content.Linking Pages within website is very important for SEO. Because if you have internal link within page user will move to another pages of your website to read more so this will increase the time spent by user on your website.
  • 11.External link is also very important for seo .Because by linking high quality websites in our website you can increase trustworthiness of our content which his good for seo.
  • 12.Your website should have good Page Loading speed.If your website speed is good then it will reduce the bounce rate of your website.Page Loading speed is also very Importance for seo.you can check your page loading speed by using gtmetrix.com.
  • 13.Your Website should be mobile friendly Because Almost 60% of searches in google are now coming from Mobile devices.If your website is mobile friendly then there will be increase in Traffic on your website.

 

Source: http://digitalrony.blogspot.com